Seattle Photographer | Branding Colors

I grew up in a green house. By that I don’t mean that it was an eco-friendly home, but rather, literally EVERYTHING was green. We had green siding, green living room furniture, green carpet, green tables… you name it, it was green!

My mother loved the color green and still does — she even painted her new house a light shade of green when she moved a couple years ago and she still owns the couch and matching chair that were in the living room. By the time I moved across the country to college, I abhorred the color green and I resented my mother’s decorating habits.

Then one day, in a matter of seconds during a phone conversation, all of my feelings changed. My mother had been fighting stage 3 breast cancer.

My “first world problems” of a young woman trying to make her way through life seemed so miniscule. Why should I care what her house looks like? She had been going through radiation treatments for months. She had been fighting a battle that many women will and have lost.There was a much bigger picture and I didn’t want my last thoughts of my mother to have anything to do with her decorating habits.

From there on out, I started to embrace the color green little by little. When it came to choosing the branding colors for my business, my designer, Jose of Logo Luxe, threw the color green into the mix — a seafoam green. I couldn’t say no to this color. It was warm, inviting, it didn’t distract from my images, and it allowed me to bring a little of my mother into my business for years to come.

My mother fought her battle and she has been in remission for some time now. She is strong and I’m so proud of her and everything she has accomplished.

If you have a minute, head on over to South Africa where my friend and fellow photographer Christine lives and check out her blog post this week by clicking here. I’m sure she has a great post about how she choose her branding colors.

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ChristineNovember 20, 2012 - 8:11 am

Thank you for sharing this story with us. I love the seafoam green in your logo. I am glad to hear your mom is doing well, I would be proud of her too <3

Melissa jeanNovember 20, 2012 - 9:02 am

It’s so neat to hear what goes on behind the look of your brand! Great post =)

Tina BeckettNovember 20, 2012 - 9:38 am

Glad to hear your mother is in remission! I miss living in the northwest and seeing all of the green everywhere!

Cherilyn H.November 20, 2012 - 11:37 am

Loved hearing the story behind your color choice. 🙂 And I’m so glad your mom is in remission!

Tara ColburnNovember 20, 2012 - 12:59 pm

I’m so happy to hear your mom is doing well now. What a great story of how you incorporated her into your business!

Angela RamseyNovember 20, 2012 - 1:00 pm

Green is my favorite color. It makes me sad I am seeing so little of it now that it has gotten cold.

Karen CooleyNovember 20, 2012 - 7:10 pm

What a great story, Ally! I’m so glad that your mom is in remission – lots of healthy vibes being sent her way!!! I also love how you are starting to embrace green – what a tribute to Mom! 🙂

Perth Newborn PhotographerNovember 21, 2012 - 5:09 am

Such a great story!

Macey SnelsonNovember 21, 2012 - 9:28 am

I love the color in your logo! Thank you for sharing the story behind it!

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